‘Honesty and transparency are the principles that guided my grandfather and today Marta and I in doing things. Even at the cost of making difficult and unusual decisions.’ Says Camilla Capriotti, the winery’s head winemaker, in the aftermath of the Equalitas Certification, the only one that attests to the sustainability of a winery, investigating not only the processes of wine production, but that working relationships and relations with local communities are also sustainable.
‘We achieved certification in just three months. We did not have to change the way we do things, everything was already part of us. Attention to the land and local communities cannot be improvised.’ Marilena Cocci Grifoni, CEO of the company, adds.
The Equalitas standard addresses sustainability according to three pillars: environmental, economic and ethical/social. And for each of these pillars, verifiable and measurable requirements and indicators have been defined. Biodiversity, carbon footprint, good agricultural practices, just to name a few.
Equalitas Certification is part of a broader project that internally has the name ‘ethical vandalism’, i.e. making wine according to the principles of honest farming.
By ethical vandalism we mean implementing a series of actions deemed necessary and having a social, political and moral message. Becoming a sustainable winery, with numbers in hand, means that the actions of care and expectation, honesty and respect shown in making wine and cultivating relationships with people and Mother Earth become concrete. It is a commitment not to compromise. This is the meaning of ethical vandalism for Cocci Grifoni.
