{"id":9239,"date":"2025-10-01T10:12:50","date_gmt":"2025-10-01T08:12:50","guid":{"rendered":"https:\/\/www.tenutacoccigrifoni.it\/una-storia-di-famiglia\/"},"modified":"2025-11-07T18:03:51","modified_gmt":"2025-11-07T16:03:51","slug":"a-family-story","status":"publish","type":"page","link":"https:\/\/www.tenutacoccigrifoni.it\/en\/a-family-story\/","title":{"rendered":"Family"},"content":{"rendered":"\t\t
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A FAMILY
STORY<\/h1>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOCCI GRIFONI FAMILY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGUIDO COCCI GRIFONI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"_C5A8722_new\"<\/figure><\/div>
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Ours is a family winery with a history of bold achievements by ordinary people<\/strong>\u00a0\u2014 perhaps just a little more passionate and daring than most.<\/p>

Guido Cocci Grifoni<\/strong>\u00a0planted the seeds: to undertake bold ventures, to seek beauty, to persevere, and to be generous \u2014 sharing knowledge and practices with others.\u00a0To take care of the small piece of the world we belong to.<\/strong><\/p>

And that\u2019s what we have done \u2014 each in her own way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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For instance, it\u2019s impossible to escape Grandma Diana\u2019s sharp comments when she scolds us for using English words instead of beautiful Italian ones \u2014 but equally impossible to resist her sweetness and her delicious jams.
Marta and Camilla welcome you with energy and smiles that brighten any bad day.
And Marilena embodies stability and concreteness.<\/p>

Together \u2014\u00a0Diana, Marta, Marilena, and Camilla<\/strong>\u00a0\u2014 and all those who orbit around our winery:\u00a0we are Tenuta Cocci Grifoni.<\/strong><\/p>

The official founding year of our winery is\u00a01933<\/strong>\u00a0\u2014 though perhaps a bit earlier, as bureaucracy looked different back then.
But it was in the second half of the last century that things became more personal.<\/p>

Guido Cocci Grifoni began searching for a grape variety that was nearly lost:\u00a0Pecorino.<\/strong>
From that moment on, the history of local viticulture \u2014 and of our winery \u2014 changed forever.<\/p>

The trail of Guido\u2019s daring dreams is still visible in our ongoing projects, such as investing in\u00a0resistant grape varieties<\/strong>\u00a0and offering hospitality and experiences on our\u00a0Terrace<\/strong>, in the middle of \u201ca beautiful nowhere.\u201d
Come visit us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Once Upon a Time, a Man, a Grape, and a Land<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Geographical Question<\/strong><\/p>

Pecorino is a grape variety that spans the area of\u00a0Offida in the Marche region<\/strong>\u00a0and\u00a0nearby Abruzzo<\/strong>.
There are differences between wines obtained in the two regions, as pedoclimatic conditions influence the final product.
In the Marche, the sun, sea breeze, and Sibillini Mountains create special conditions that allow this grape to express unique and refined sensations.<\/p>

Historical Notes<\/strong><\/p>

The\u00a0Piceno<\/strong>\u00a0area was known since Roman times for its vocation for wine production.
And Pecorino is an ancient grape found throughout the Marche region, especially in the south.<\/p>

With small, sparse berries and low yield, Pecorino has never compromised \u2014 it refused to adapt to change and remained faithful to its nature.
This stubbornness brought it close to extinction.<\/p>

In the mid-1800s, when phylloxera destroyed almost all European vineyards, traces of Pecorino vines survived only near\u00a0Arquata del Tronto (AP)<\/strong>, then a remote inland area.
Its altitude of 700 meters above sea level protected Pecorino from the devastating pest.<\/p>

In\u00a01982<\/strong>,\u00a0Guido Cocci Grifoni<\/strong>\u00a0learned of this ancient grape: Pecorino.
He began tracing it.
He alone recognized the potential of this slightly wilted-clustered grape (hence one of its old names \u2014 but more on that later).<\/p>

Against common opinion, he found the original vines in a semi-abandoned vineyard in\u00a0Arquata del Tronto<\/strong>.
He grafted some onto his land and shared both knowledge and cuttings with other local farmers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Turning Point<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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After grafting several plants, between\u00a01984 and 1990<\/strong>, Guido Cocci Grifoni carried out multiple experiments to identify the most suitable soil, discovering that Pecorino prefers\u00a0hilly, fresh terrains<\/strong>.<\/p>

The first\u00a0mother vineyard<\/strong>, created in 1987, still exists today and faces northwest.<\/p>

In Purity<\/strong><\/p>

Guido\u2019s choices were bold.
Because of its high alcohol content and pronounced acidity, Pecorino was often used to improve\u00a0Falerio<\/strong>\u00a0\u2014 a blend of white wines \u2014 but Guido proposed it\u00a0as a pure varietal<\/strong>.<\/p>

What he created was an intense, independent product \u2014 described as a powerful, opulent, warm white wine with characteristics akin to a red, whose fruit aromas elevate with time, balanced by mineral notes.<\/p>

With only\u00a01,800 bottles<\/strong>, Pecorino made its debut on the market in\u00a01990<\/strong>.
Over the next ten years, with production managed exclusively by\u00a0Tenuta Cocci Grifoni<\/strong>, its success drew attention from other wineries, who began cultivating it too.<\/p>

Pecorino became a\u00a0symbol of attention to the land<\/strong>, representing the typicity and heritage of a unique and unrepeatable terroir.
Its rediscovery stands as a symbol of the tradition and flavor of a territory to know, share, and respect.<\/p>

Curiosities<\/strong><\/p>

Pecorino offers another delightful curiosity for those who love the flavor of words as much as wine \u2014 its\u00a0name<\/strong>.
It likely derives from the fact that sheep (pecore<\/em>) grazing along paths enjoyed eating its sweet berries.<\/p>

Before becoming its official name, the grape was known by various names:\u00a0vissanello, mosciarello<\/em>\u00a0(from the cluster\u2019s shape),\u00a0mosciolo, promotico, veci\u00e0.<\/em>
Over time, all these synonyms disappeared, and the grape became universally known as\u00a0Pecorino<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Would you like to know more?<\/strong><\/p>

There is a book about it:\u00a0Vino Pecorino<\/strong> \u2013 Discover, Taste and Pair a Great Italian Wine.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead the volume<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"_C5A3924\"<\/figure><\/div>
\"_C5A4552\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A FAMILY STORY COCCI GRIFONI FAMILY GUIDO COCCI GRIFONI Ours is a family winery with a history of bold achievements […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9239","page","type-page","status-publish","hentry"],"yoast_head":"\nA Family Story - 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